The prize

• The prize is twelve arrangements of flowers delivered to your door, worth £70 each, from Bloomsbury Flowers.
• The total value of the prize is £840, including delivery.
• One arrangement will be delivered every month from March 2025-February 2026.
• Delivery is £10 within 1-2 miles of the store, and £15 nationwide. The remainder of the prize value will be used for flowers available in store, chosen and arranged by Bloomsbury Flowers.
• The prize can be shared between teammates - flowers will be delivered to a nominated address each month, up to six addresses.

How to enter

• The entrant is the person who is registered as a ‘team captain’ by the person paying for a HiddenCity game.
• The competition is open to any teams who start, play, and complete a HiddenCity game between 00:00 6 February and 23:59 28 February 2025. See how to play.
• The top 100 teams who finish a game in the fastest time (comprising the top 25 teams on each of the 4 games) will receive an additional entry into the prize draw. Fastest time is determined by average time per clue. The judges will form a view about fair play and team times, and may make adjustments or disqualify solely at their discretion.
• HiddenCity and Bloomsbury Flowers may publish entrants’ names, team names and results. No other details will be published.
• Employees or the employees’ families of HiddenCity may not take part in the competition. Employees of Bloomsbury Flowers are permitted to participate.
• You can also enter for free by texting "I'M HERE FOR VALENTINE’S" to 07723 482512 and completing Moriarty’s play-at-home challenge. Complete in under 10 mins to receive an additional entry into the prize draw.
• Participants may enter up to five times: once by completing each of the four London games and once by completing Moriarty’s play-at-home challenge.
  

How we'll let you know if you've won

• The winning team will be contacted by 1st March 2025, via the team captain’s email address.
• The winners must claim their prize within 14 days by providing a postal address and safe delivery location for their flowers to be sent to each month. Up to six addresses can be supplied so that you can have flowers delivered to each person in your team. Delivery is available to UK mainland addresses only.
• If a winner does not claim the prize within 14 days, HiddenCity may select an alternative winner.
• The first arrangement will be delivered by 31st March 2025. Subsequent arrangements will be delivered each calendar month by the last day of the month, until the final delivery by 28th February 2026. The delivery date will be at the discretion of Bloomsbury Flowers. 
  

Amendments

• HiddenCity may amend the competition.
• Additional ways to enter may be published after the competition starts, by email and social media.
• Prizes are non-transferable and cannot be exchanged for alternatives.
  

HOW TO WIN

Fall in love with London all over again as you discover the city’s best-kept secrets in a treasure-hunt experience

Unravel mysteries, solve clues and seek out hidden places as you navigate across the city with your date, best mate, sister, uncle, mum or anyone you choose to be your Valentine. When you complete any HiddenCity game between 6th & 28th February 2025, you could win a year's supply of flowers from one of our favourite tucked-away locations, boutique florist Bloomsbury Flowers.

The winning team can send their flowers to any UK address of their choice each month - whether you keep them all, or send a surprise bunch to a special someone…

 
PLUS the top 100 teams will receive an additional entry into the prize draw, doubling their chances. Read the full Ts&Cs.